Medavita Company Profile

MISSION

50 YEARS OF EXPERIENCE AT THE SERVICE OF SCALP HEALTH & HAIR BEAUTY
MEDAVITA, founded in 1963 and with its headquarters in Milan, is a family joint-stock company and the leading Italian brand for haircare treatments. The Company’s mission is to develop, manufacture and commercialise top-quality professional cosmetics for the beauty of hair. With more than 50 years’ experience in this industry, MEDAVITA maintains its steadfast vocation of providing the best service by offering a wide range of products that meet the most demanding needs created by the far-reaching cosmetics world of today.

VISION

STILE NATURALE
“Natural style” is more than just the final effect of our products: in our opinion, it is also an approach to our work. “Natural” describes the sincere, casual way we relate to the people we work with: researchers, managers, distributors, representatives, stylists, retailers and consumers. “Natural” describes the realisation that we don’t need to complicate things with chemistry, and that traditional recipes can sometimes offer the simplest solutions to today’s aesthetic problems. And making everything we create right here in our land, in accordance with true Italian tradition, is not only a matter of style but of substance too.

THE COMPANY

QUALITY & RELIABILITY
With a high level of industrial specialization, the new production unit combines innovation, flexibility and efficiency for a quick response to the necessities of the market

R&D

  • scientific research
  • original patented formulas
  • partnerships with scientific research institutes and universities
  • controls on each production batch
  • efficacy and safety tests

A strong italian reality appreciated in the most quality-demanding international markets
We completely cover the domestic market with a sales-force of more than 100 exclusive representatives, a network reaching more than 13.000 salons. MEDAVITA products are sold in quite 40 countries in the world and the brand is continually expanding to new markets.

AN ANCIENT BUT FUTURE ORIENTED PRODUCT PHILOSOPHY

INSPIRED BY NATURE, TESTED BY SCIENCE
Every one of our scalp and hair treatments contains materials of ethical, natural, strictly renewable origin. We’re proud to say we haven’t just jumped onto the bandwagon of “organic” cosmetics, but can claim to have always been “Natural”. All our products must offer the utmost efficacy right away, respecting the physiology of the scalp and hair. There is not any compromises in our choice of ingredients: just essential oils and ultra-pure plant extracts selected with great care all over the world.

For more information on MedaVita products, please contact TJ's Hair Company - exclusive Australian importer of MedaVita.