Curls, Straight, Shine, Hold, Trendsetter. The new range of Creativi MedaVita is able to respond to all your Styling needs, guaranteeing extraordinary performance that allows you to follow your imagination and create inspired, innovative hair designs. The exclusive natural bouquet of fresh fragrances guide you on a journey through the senses. All products in the range feature REDOX SISTEM®, MedaVita's innovative molecular complex that protects hair from heat damage, mechanical damage, sunlight/oxidation and smog.