MedaVita has dedicated a line of therapeutic products to the unique structure of the scalp, with targeted formulas proven effective in defeating he most common cutaneous anomalies. Personalised treatments are formulated to penetrate and be absorbed by the scalp, working in two stages: delicate, specific cleansing and intensive, targeted action.

Formulated using pure plant, bio-compatible active ingredients from renewable sources, all MV Curativi products include the most delicate and high-performance natural ingredients, without compromising on the professional results, and contain the best that Nature and Science can offer. To sum up in just one word, we call them "Phytoceuticals"